A "missed call campaign" is a marketing strategy where businesses encourage potential customers to call a specific phone number and then disconnect the call after one ring. This action is registered as a missed call, and the business can use it as a trigger to provide information or engage with the caller in some way. It generates five times more leads compared to other marketing channels such as SMS, phone calls, or email campaigns.
Here are a few possible reasons why this might be the case:
- Lower Barrier to Entry
- Ease of Tracking
- Regional and Cultural Relevance
- Immediate Customer Engagement