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Pidilite Industries Limited captures, track and nurtures its leads with CZ SME

Pidilite- Manufacturing

  • Use Case

    Customer Engagement Process Automation

  • Industry

    Manufacturing

  • Region

    India, APAC

Pidilite Industries

Challenges

  • Manual handling of customer queries and complaints
  • Manual handling of new lead flow
  • Very lengthy customer support process
  • Loss of information
  • Loss of business

Solutions

  • CZ SME Suite
  • CZ LMS
  • CZ Helpdesk

Executive Summary

Pidilite Industries Limited is the market leader in adhesives and sealants, construction chemicals, hobby colors and polymer emulsions in India. It is the largest adhesive manufacturer in India. It also has a worldwide presence in adhesives, art materials and industrial chemicals. Pidilite is growing its international presence through acquisitions and setting up manufacturing facilities and sales offices in important regions around the world like Singapore, Dubai, Brazil and Middle Eastern regions.

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