maximize roi through cz cti integration

Easy Ways To Maximize ROI Through CZ CTI Integration


03 April 2023

In today's fast-paced business environment, it's critical to stay ahead of the competition by making the most of every opportunity to enhance customer experience and improve revenue. That's where Customer Relationship Management (CRM) integration with C-Zentrix's Contact center comes in.

Our powerful Customer Relationship Management (CRM) integration solution allows businesses to streamline their calls, improve customer engagement, and increase revenue by leveraging the latest communication technologies. Our innovative solution combines the power of our Cloud Contact Center Solution through Computer Telephony Integration (CZ Bar) with any third-party CRM Solution. This integration allows you to manage your customer interactions seamlessly while using the CRM.

Contents Of The Blog:

1. CTI Integration and its benefits

2. Features of CZ Bar

3. CZ Bar and the several benefits it provides 

4. How does C-Zentrix's CTI-CRM Integration help businesses maximize ROI?

By the end of this blog, you will understand how C-Zentrix's CTI with 3rd party CRM integration can help your business achieve its goals while maximizing ROI. 


CTI Integration and its benefits:

C-Zentrix provides a comprehensive customer experience platform that offers a wide range of features and tools for managing customer interactions across multiple channels. One of the key features of C-Zentrix Contact center software is its CTI (Computer Telephony Integration) capabilities.

CTI Integration provides businesses with a solution containing the benefits of CZ Cloud Contact Center in integration with third-party CRM Software, such as Salesforce, Microsoft Dynamics, Freshdesk, Zoho CRM, Talisma, CRM Next, SAP, Oracle, Sugar CRM, etc. The integration is facilitated through the use of CZ Bar, which is a CTI plugin that allows agents to access the contact center solution from within the CRM Software. CZ Bar is available in some of the CRM marketplaces. 


Features of CZ Bar:

Login: With a single sign-on, agents can enter their login credentials of the CRM to access the CZ Bar functionality.

Preview and Progressive mode of Dialing: Both dialing modes are available, giving agents the flexibility to choose the best mode based on their needs.

Break: A button for going on break is available, with respective dispositions such as Tea, Lunch, etc., making it easier for agents to manage their breaks. The admin can configure the threshold value for each break

Disposition Feature: A tab for setting various dispositions for a call is present, helping agents categorize calls based on their outcomes. Supervisors can set multi-level dispositions for their team.

Hold Feature: The hold button allows agents to put any call on hold and attend to other calls or work on other tasks simultaneously.

Transfer to Agent Feature: CZ Bar enables agents to transfer any call to any other free agents or team leader in the team, ensuring that customers' queries are addressed promptly.

Transfer to Campaign Feature: Agents can transfer calls from the existing campaign to other campaigns as per customer requirements, improving the overall customer experience.

Joint Conference: The CZ Bar's conference feature allows agents to put the call into conference mode, where other agents or supervisors can attend the conference call and provide support. The agent can step out of the conference and take other calls.

Next Call Time: A next call time field is present on the bar, enabling agents to schedule a time for the number to be dialed, improving overall workflow efficiency.

The CZ Bar's user-friendly interface and easy-to-use functionalities enable agents to perform their tasks quickly and efficiently. With the CZ Bar's features, agents can attend to calls, categorize them based on the outcomes, transfer calls, and schedule callbacks easily, making their work seamless.


CZ Bar and the several benefits it provides:

- Streamlined Workflow: With CZ Bar, agents can access customer information from the CRM Software without having to switch between different applications. This results in a more streamlined workflow, which saves time and reduces errors.

- Enhanced Customer Experience: With access to customer information, agents can provide a more personalized service to customers. They can quickly retrieve customer history, preferences, and other relevant information, which allows them to provide a more personalized experience.

- Improved Efficiency: CZ Bar eliminates the need for agents to manually enter customer information into their CRM systems. Instead, the information is automatically captured and stored in the CRM system, which reduces the chance of errors and improves efficiency.

- Increased Productivity: CZ Bar allows agents to complete more tasks in less time. They can access customer information, make calls, and update customer records from a single interface, which allows them to handle more interactions in a shorter amount of time.

- Better Reporting: CZ Bar provides detailed reports on call activity and customer interactions. This allows businesses to track performance and make data-driven decisions to improve customer service and agent productivity.

CTI Integration (CZ Bar) with third-party CRMs allows businesses to streamline their workflow, enhance the customer experience, improve efficiency, increase productivity, and generate better reports. By using CZ Bar, businesses can provide a more personalized and efficient service to their customers, which can lead to increased revenue and customer satisfaction.

How does C-Zentrix's CTI-CRM Integration help businesses maximize ROI?

C-Zentrix's CTI (Computer Telephony Integration) Integration helps businesses maximize their ROI (Return on Investment) in several ways. 

1. Quick Use Integration:

C-Zentrix's CRM Integrations make it easy for businesses to deploy and start using it immediately. The integration does not require any additional hardware or software, reducing the total cost of ownership and eliminating the need for extensive IT support. The user-friendly interface of the CZ Bar enables agents to get up and running quickly, reducing training time and improving agent productivity. This translates to faster response times, shorter handling times, and improved customer satisfaction, leading to increased revenue and ROI.

2. Improving Agent Productivity:

CZ Bar integration with CRM Application provides agents access to customer information, history, and context instantly, enabling them to provide personalized and efficient service. The integration reduces the need for agents to switch between different applications, eliminating errors, and reducing handling time. This leads to improved first-call resolution rates, reduced agent burnout, and improved agent morale, leading to reduced agent turnover and training costs. This improves overall agent productivity and performance, leading to maximized results.
Along with CZ Bar, we also provide Click dial API. This will enable the agent to click on the call button and initiate the call. A convenient and time-saving hack!

3. Enhancing Data Accuracy and Reporting:

C-Zentrix's CRM Integrations enhance data accuracy and reporting by eliminating the need for manual data entry and reducing errors. The integration automatically inserts call logs and recordings in the CRM, providing accurate and timely data for reporting and analysis. This enables businesses to make informed decisions based on real-time data, leading to improved business outcomes and increased ROI.


By seamlessly integrating the telephony system with a third-party CRM Platform, C-Zentrix's CTI Integration allows agents to quickly access customer information and interact with them more effectively. This improves customer satisfaction and increases the likelihood of repeat business. 

As mentioned above, it provides real-time monitoring and reporting of call data, allowing businesses to identify trends and optimize their operations. This can lead to cost savings, increased efficiency, and improved performance. It also enables businesses to automate routine tasks, such as retrieving call records or setting up follow-up calls, freeing up time to focus on more complex tasks and ultimately improving their productivity. All of these benefits combine to help businesses maximize their ROI and achieve their goals more efficiently. At C-Zentrix, we understand the importance of providing seamless customer experiences across all channels. We intend to accomplish this by integrating with external CRM systems through API integration.

API integration allows for the seamless exchange of data between C-Zentrix's omnichannel platform and third-party CRM systems. This means that customer data and interactions can be automatically synced across all channels, giving agents a complete and unified view of each customer's journey. By integrating with Customer Relationship Management Software, C-Zentrix can provide a more personalized and efficient customer experience that can drive customer satisfaction and loyalty.

One major benefit of having a unified view of customer interactions across all channels is the ability to provide a consistent customer experience. Customers expect personalized service, and with omnichannel support, agents can access customer data and history from any channel, allowing them to provide a more personalized and efficient experience. A unified view of customer interactions can help agents identify patterns and trends in customer behavior, allowing them to better anticipate and address customer needs. If you're looking to maximize your ROI and streamline your customer relationship management, look no further! Our powerful CTI-CRM integration solution is all you need!


So, integrating your contact center solution with third-party CRM can bring a range of benefits and maximize your ROI. With C-Zentrix's CTI-CRM integrations, you can enjoy features such as streamlined workflows, improved agent productivity, increased customer satisfaction, and reduced costs.

By integrating your contact center and CRM systems, you can achieve a holistic view of your customer interactions, enabling you to make data-driven decisions and improve customer experiences. This integration can help you unlock valuable insights, improve customer retention rates, and increase sales.

Therefore, if you're looking to take your business to the next level, it's essential to consider integrating your CEM software with the C-Zentrix contact center solution. With CTI-CRM Integrations, you can harness the full power of your data, streamline your operations, and drive business success. So don't hesitate to make the move and start experiencing the benefits of CTI-CRM integration today.


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